Netflix dominates VOD services in Czech Republic and Slovakia
Netflix leads the pack as the top streaming service in the Czech Republic and Slovakia, with HBO Max and Voyo trailing behind. Disney+ comes in fourth. This data comes from the Atmedia Index survey conducted in the latter half of the previous year.
- 40% of Czechs and 38% of Slovaks aged 15-69 used a paid VOD service at least a few times a month.
- On average, users in both countries used two services.
- Not all users are paying customers; someaccess streaming services through shared accounts.
Netflix is the preferred choice for over two-thirds of all paid streaming service users.
In the first half of this year, the Czech streaming market welcomed three new players: SkyShowtime, Prima+, and Canal+.
According to Pavel Müller, Atmedia's research chief, the Czech and Slovak VOD markets are less saturated compared to Western or Northern Europe, hence the entry of new players.
Users in both countries spend similar amounts on paid VOD services. In the second half of last year, Czech users spent an average of CZK 297 (€12,50) per month, while Slovak users spent €12,49 (an equivalent of CZK 295).
Netflix is the most expensive service in both markets, with other services like HBO Max, Voyo, and Disney+ being more affordable.
The survey was conducted by ResSolution/Nielsen, with participation from over 4000 respondents from the Czech National Panel and over 3000 from the Slovak National Panel.
The Atmedia Index survey is a product of Atmedia, a company specializing in advertising on smaller television stations and analyzing the Czech television market.