TV Seznam's nostalgic programming strategy pays off

Filip Rožánek 13/07/2023 16:34

Old Czech films such as Adela Has Not Had Supper Yet (Adéla ještě nevečeřela) helped to increase TV Seznam's audience share. Photo: National Film Archive

Czech nationwide commercial broadcaster TV Seznam saw a surge in its audience share in the first half of 2023, with an average share of 1.61% of viewers aged 15-69. This is a significant increase from the same period in 2022, when the channel had an average share of 0.81%.

The increase in audience share is due to a number of factors, including the channel's decision to broadcast more Czech archival films and series. In the first half of 2023, Seznam aired a number of classic Czech comedies, as well as older series produced during the communist era.

Seznam plans to continue its nostalgic programming strategy in the future. In the summer, the channel will broadcast a number of other classic Czech films. In August, it will begin airing a more than four-decade-old series about customs officers who fought smugglers in communist Czechoslovakia.

TV Seznam ratings

Age group 15-69

2019 0.22
2020 0.40
2021 0.72
2022 0.81
2023 1.61

Source: ATO/Nielsen Admosphere