TV ratings returned to normal in 2022

Filip Rožánek
Filip Rožánek
Watching TV
Watching TV at home. Computer generated image (Midjourney AI).

In 2020 and 2021, the average time spent watching TV was significantly higher due to anti-epidemic measures.

Last year, an average of 68% of Czech TV viewers, or 6.5 million people, turned on the TV every day.

In 2022, television viewership returned to its average values from 2010 to 2019. Last year also confirmed that television viewing in the Czech Republic has been stable for a long time and has grown slightly over the last ten years.

Viewers aged 15+ spent an average of 12 minutes more watching TV in 2022 compared to 2012.

For younger target groups, however, the trend is the opposite.

For example, Czech viewers aged 15-24 spent an average of 51 minutes per day watching TV last year, 9 minutes less than in 2019.

Viewers aged 25-34 watch on average more than 2 hours of TV per day. Viewers in this category who have children spend even more time in front of the TV. Last year, the average was 2 hours and 23 minutes a day.

Czech viewers aged 4+ spent an average of 3 hours and 25 minutes in front of TV screens last year, one minute less than in 2019.

The most watched programme in 2022 was the Christmas fairy tale The Krakonoš Mystery (Czech Television). It attracted 3.75 million viewers (4+).
The most watched programme in 2022 was the Christmas fairy tale Krakonošovo tajemství (Czech Television). It attracted 3.75 million viewers (4+). Photo: Czech TV

Compared to the surrounding countries of the so-called Visegrad Four, the Czech Republic has long had the lowest TV viewing rates. While the Czech Republic and Slovakia are back to pre-pandemic levels, Hungary is still above and Poland is below 2019 levels.

Slovak and Polish viewers spend more than four hours a day watching TV.

In Hungary, television viewing has remained at almost five hours a day for three years (an average of 4 hours and 55 minutes, 16 minutes more than in 2019).

Viewers in Slovakia spent an average of 4 hours and 6 minutes a day watching television, four minutes more than in 2019. In Poland, viewing fell below the 2019 levels - to 4 hours per day, 18 minutes less than in 2019.

Data: Nielsen for the Association of Television Organizations, analysis provided by Atmedia.