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Small screen, big dreams: new generation of Czech broadcasters
Five new nationwide channels offer diverse content from teleshopping to sports, facing viewership challenges in a competitive market.
Sporty TV is a free-to-air sports television channel that started broadcasting on March 1, 2024. The license holder is the Czech company Perinvest Group.
The station broadcasts nationwide in the DVB-T2 terrestrial network. Some pay-TV providers have also included it in their basic packages.
Sporty TV's programming primarily focuses on live broadcasts of indoor sports like basketball, volleyball, handball, and floorball. They also air matches from lower-division hockey and football leagues, along with select European championships in athletics, cycling, and basketball.
Five new nationwide channels offer diverse content from teleshopping to sports, facing viewership challenges in a competitive market.
Launching in March, Sporty TV promises to bring a new approach to sports coverage, focusing on smaller sports communities and women’s sports.